Organizational Change Essay Example | Topics and Well Written Essays - 500 words

Organizational Change - Essay Example Technical issues can be dealt with expertise while others require the managers to make use of emotional intelligence to control the matters. In a vast majority of cases, both occur together in the change implementation cases. Flexibility is the key to success in change management. Certain adaptive and technical competences are vital to be successful as a change manager. These competences have been presented in this article after a thorough analysis of past research pertaining to the subject. Change science is fundamental to bringing about the behavioral change in the workforce. It enables the leader to define the objectives, tasks and milestones in a way that is conducive for higher motivation in the workforce. Change art is required to manage the factors that are driven by behavior and emotions. Change leaders can get to know their initiatives more clearly using change art. Change art collects information from the surroundings, evaluates it and generates useful information for the c hange leaders so that they may realize the measures needed to raise the motivation of workforce. Change art places more emphasis on behavioral goals than technical goals and hence, may compromise upon technical specifications as deadlines and milestones.

International Marketing Strategy Essay Example | Topics and Well Written Essays - 4500 words

International Marketing Strategy - Essay Example This has been done evaluating the current position of the hotel group and the future aims and goals of the same. 1.1 About the Company Holiday Inn is a significant brand of InterContinental Hotel Group. For more than 50 years, Holiday Inn has been offering its friendly and modern services. The company’s 1300 attractive and convenient facilities are spread across the globe. The brand is one of the most recognized hotel brands. The brand has recently been launched with enhanced and contemporary brand identity and image. The brand is expected to come up with enhanced consistency and improved service levels. 2.0 Situation Analysis Holiday Inn hotels are spread across various locations including North and South America, Middle East, Asia-Pacific, Central America, Europe, Africa, Australia and Oceania. Even in Middle East, the company has several hotels its facilities in Bahrain, Egypt, Israel, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia and United Arab Emirates. In this proj ect the consideration has been Holiday Inn hotels in UAE. This segment would analyse the current situation in UAE. In UAE, the hotel brand has its facilities in locations like Dubai, Sharjah and Abu Dhabi. 2.1 Internal Environment SWOT analysis has been used to discuss the internal environment of Holiday Inn in UAE. The company’s strengths, weaknesses, threats and opportunities are discussed to frame the strategies of this company. Strengths Holiday Inn is a significant brand which has its reach throughout the world. The hotel has attractive rooms and facilities to offer the customers a refreshed and relaxed experience. Apart from that, the hotels have almost all the amenities starting from the high speed internet services to the specific fitness amenities. The company has come up with family line hotels with the concept of ‘Kids Stay and Eat Free’. The hotel has also introduced rewards for the priority club members. These rewards include free hotel stays to some free airline miles. The company has recently re-launched itself in accordance to the changes in the market demand and trends. Another significant of the hotel is that it is a part of a leading group, IHG, which have a strong balance sheet. This would be helpful to spend more on capital expenditure to sustain the expansion and growth in the service industry. Weaknesses During the recession time, the hospitality industry has been suffering from declining demand. The purchasing power of the customers has reduced due to the economic downturn. This has reduced the demand for Holiday Inn. Apart from them, there are certain services like shopping malls and spa services are not there in the Holiday Inn hotels, which can emerge as the weakness of this hotel compared to other